#2 Behavior Change Games: Ten Frontiers for the Future of Engagement
People use the power of games, networks and data to change their behavior What are Behavior Change Games? Behavior Change Games use game design elements and the power of communities to motivate people...
View ArticlePeople’s Insights Volume 1, Issue 47: Small Business Saturday
What is Small Business Saturday? In 2010, American Express launched Small Business Saturday, a purpose-inspired movement to encourage Americans to shop small at local independently owned businesses on...
View ArticleIntroducing People’s Insights Quarterly Magazine Vol 2, Issue 1
Gaurav Mishra, VP of Insights, Innovation & Social, Asia, MSLGROUP Nidhi Makhija, Manager- Insights, MSLGROUP People’s Insights The People’s Insights Quarterly Magazine pulls together insights from...
View ArticlePurPle: Purpose + People
Gaurav Mishra, VP of Insights, Innovation & Social, Asia, MSLGROUP PurPle (Purpose + People) is MSLGROUP’s global offering for helping business leaders drive positive change by catalyzing...
View ArticleKBC bank’s Gap in the Market: People’s Insights Volume 2, Issue 20
What is Gap in the Market? In February 2013, KBC bank in Belgium launched The Gap in the Market – a collective intelligence platform to crowdsource local business opportunities, aggregate data and...
View ArticleUNICEF’s Tap Project
This post is part of the People’s Insights monthly briefs issue of March 2014. Mobile as a basic necessity – just like Water While UNICEF supports a lot of causes, their primary focus is children’s...
View ArticleIntroducing the People’s Insights monthly brief for March
By Nidhi Makhija, Senior Manager – Insights, MSLGROUP By Annie Sunny, Account Executive, India, MSLGROUP March was host to the ‘Davos of Digital’ – the interactive festival at South by Southwest (SXSW)...
View ArticleComfort: Plumbers without Borders
What comes to your mind when someone utters the word ‘plumber’? Prior to 2011, this was just a term that was used to refer to a person who fits and repairs pipes, fittings, and other apparatus of water...
View ArticleIntroducing The Future of Reputation magazine
By Pascal Beucler, Chief Strategy Officer, MSLGROUP Reputation: The Now & the Next A lot has changed in recent years. In particular, three shifts have boosted reputation to the #1 Strategic Risk...
View ArticleYour Corporate & Brand Reputation is Now in the Hands of Millennials
By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship/PurPle, MSLGROUP For companies to win in the new reputation economy, they need people to believe in what they stand for...
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